About Us - Mohaamrut

Our Story

A Gift from Nature,
A Promise to Our People

Rooted in the heart of Gadchiroli, Mohaamrut brings you the timeless healing of Mahua

~ a gift from nature, a promise for generations.

At Mohaamrut, a proud venture of Freshal Agroforestry Pvt. Ltd., our story begins in the heart of Gadchiroli — a land rich in natural beauty but marked by struggle, a region where hope often battles hardship. Here, among the resilient tribal communities and the quiet strength of the forests, a dream took root:
To revive the wisdom of our ancestors, to respect the gifts of the earth, and to build a future where tradition and progress walk hand in hand.

Born from the soil of Gadchiroli, Mohaamrut is more than a brand — it is a heartfelt movement. A journey of empowering forgotten communities, preserving ancient traditions, and healing the world with nature’s purest gifts.

Our Purpose

At Freshal Agroforestry, our mission is simple yet profound:
Empower rural lives. Protect the planet. Celebrate heritage.

We work side-by-side with tribal farmers to sustainably harvest the Mahua flower — a symbol of vitality, resilience, and cultural pride. These blossoms, gathered with love and care, are transformed into natural syrups and health supplements that honor centuries of tradition while promoting good health for modern lives.

Every bottle of Mohaamrut carries a deeper purpose — it carries dreams, dignity, and the hope of a better tomorrow.

Image Source – Thomson Reuters Foundation/Purushottam Thakur

Traditional Uses of Mahua Flower Among

Tribal Communities

Culinary Applications

Sweetener: Due to its high sugar content (up to 45% when dried), Mahua flowers are used as a natural sweetener in various traditional dishes like halwa, barfi, and laddoos.

Staple Food: In times of scarcity, especially during lean periods, boiled Mahua flowers serve as a primary food source.

Economic and Livelihood Support

Barter System: Mahua flowers are often used in barter transactions, where tribal individuals exchange them for other essential goods like vegetables.

Income Generation: In Jharkhand, women have transformed Mahua flowers into a source of income by producing and selling Mahua laddoos, which are in high demand across various states.

Medicinal and Health Benefits

Nutritional Value: Mahua flowers are rich in proteins, carbohydrates, and vitamins, contributing to improved nutrition and health.

Traditional Remedies: In some regions, Mahua flower pickle is used as a remedy for ailments like tuberculosis.

Cultural and Ritualistic Significance

Sacred Symbol: Among the Gond tribe, Mahua flowers are considered sacred and are associated with immortality. Folk songs and dances celebrate the blooming of the Mahua tree, marking it as a symbol of life and resilience.

Festivals and Rituals: The flowering season of Mahua is celebrated with various cultural practices, underscoring its importance in tribal traditions.

Our Vision

We dream of a future where:

Rural communities stand tall with pride and prosperity.
The Earth’s natural gifts are celebrated, not exploited.
Ancient wisdom and modern wellness blend beautifully to create a healthier, kinder world.

At Mohaamrut, we believe that when we care for the land and the people who nurture it, nature cares for us in return.

About the Mahua Flower

The Mahua flower (Madhuca longifolia) is the blossom of the Mahua tree, a tropical deciduous tree native to India, Sri Lanka, and Southeast Asia. The flower is small, fragrant, and typically white to pale yellow in color. It plays a significant role in the lives of many tribal communities in India due to its use in food, medicine, and the production of alcoholic beverages.

The Mahua flower, scientifically known as Madhuca longifolia, is nature’s timeless gift to humanity. Revered for centuries by rural and tribal communities across India, this extraordinary flower carries with it a rich legacy of culture, tradition, and wisdom. Beyond its cultural significance, Mahua is also a powerhouse of health and environmental benefits — truly a treasure from the earth.

Cultural and Spiritual Significance

Sacred Symbol

For many tribal groups, such as the Gonds, Santhals, and Oraons, the Mahua tree is considered a sacred entity. It is often worshipped in rituals and used in religious ceremonies. The tree symbolizes life, fertility, and sustenance.

Folk Traditions

The Mahua tree is featured prominently in tribal folklore, songs, and dances. These traditions celebrate the tree’s flowers, fruit, and medicinal uses, and its annual flowering is celebrated as a symbol of abundance and seasonal change.

Social Celebrations

In many tribal communities, the flowering of the Mahua marks the beginning of festivities. Mahua liquor is a central element in many tribal festivals and is consumed during community gatherings, marriages, and other celebrations.

Economic and Subsistence Uses

Mahua Liquor Production

The most notable use of the Mahua tree is in the production of Mahua liquor. The flowers are fermented to produce a traditional alcoholic beverage. This drink is an important source of income for many tribal families, especially in rural and forest-dependent areas.
Economic Impact: In some regions, the sale of Mahua liquor is the primary economic activity, contributing significantly to the livelihoods of the people.

Food Source

Apart from its use in alcohol production, the flowers of the Mahua tree are used as a nutritious food source. Dried Mahua flowers are used in preparing sweets, bread, and porridge. The high carbohydrate content makes it a valuable source of energy, particularly in times of food scarcity.

Medicinal Uses

The flowers and seeds of the Mahua tree are widely used in traditional medicine. They are believed to treat a variety of ailments such as:

Respiratory issues
Skin diseases
Digestive disorders
Pain relief (in the case of seeds and oil)

Mahua Oil

The seeds of the Mahua tree yield an oil that is used for various purposes, including the production of soap, lamp oil, and even biodiesel. The oil is also used in the cosmetic industry.

Agricultural and Environmental Importance

Drought Resistance and Soil Fertility

The Mahua tree is drought-resistant, making it an ideal species for dryland farming and afforestation in areas prone to water scarcity. Its roots help prevent soil erosion, while the tree itself adds nutrients to the soil as it decomposes, improving soil fertility.

Reforestation and Pollinator Support

The Mahua tree contributes to biodiversity by supporting pollinators, especially bats and insects, which play an essential role in local ecosystems.

Social Structure and Tribal Identity

Community Bonding

Collecting Mahua flowers is often a communal activity. It fosters community bonding, where families and villages come together for the harvest, often with celebrations, songs, and dances.

Identity and Heritage

The Mahua tree is deeply embedded in the cultural identity of tribal communities. It is central to their rituals, festivals, and daily lives. The connection between the tribe and the tree is symbolic of their relationship with nature and ancestral heritage.

Join Our Journey

Every sip of Mohaamrut is a step towards hope, healing, and harmony.
Together, let’s cherish tradition, empower lives, and build a sustainable future — one Mahua flower at a time.

Mohaamrut – A Taste of Nature, A Touch of Humanity.